ad-creative-brief
Turn a campaign goal and an audience insight into a structured creative brief a designer.
What this skill does for you
Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handoff and revision loop. Covers B2B and B2C, with variants for static image, short-form video/UGC, and search/responsive text ads. Use whenever the user needs to brief a designer or creator, asks what an ad should say, or mentions messaging pillars, creative direction, or a design handoff - even if they never say 'brief'. Writes direction, never the finished asset: the ad copy itself is mbfinotti/advertising-skills@ad-copy-variants and shot-by-shot creator scripts are mbfinotti/advertising-skills@ugc-ad-scripts.
Quoted from the skill description in the pinned sourceWho made it
Use it with Edge
Set up Edge for me: read getedge.cc/SKILL.md and follow it. Then use Edge to load the ad-creative-brief skill from mbfinotti/advertising-skills.
Paste it into Claude, ChatGPT, Codex or Cursor.
Or read the skill source first.
Security evidence
| Scanner | Date | Result | Findings |
|---|---|---|---|
| Edge static checks | 2026-09-27 | Pass | 0 |
| Cisco skill-scanner | 2026-09-27 | Pass | 0 |
| Semgrep Edge rules | 2026-09-27 | Pass | 0 |
Static scans check the code, not how well the skill works.
Scanner scope, raw findings and mirrored provider records
Edge static checks (Edge-run): edge-static/1.0.1. Scope: Static patterns for remote execution, credentials with network sends, obfuscation, prompt overrides, hidden Unicode, binaries and persistence. Revision: 7ede9c641c67d03fed5df54613f14e3d999a8716. Raw findings: . Counted findings: .
Cisco skill-scanner (Edge-run): cisco-skill-scanner/2.1.0. Scope: Local static, YARA, pipeline and behavioral analyzers; no LLM or AI Defense analysis. Revision: 7ede9c641c67d03fed5df54613f14e3d999a8716. Raw findings: . Counted findings: .
Semgrep Edge rules (Edge-run): semgrep/1.178.0+edge-rules.c15016a36fd3+offline-v1. Scope: Six Edge-authored static rules with Semgrep CE; offline execution and metrics disabled. Semgrep-maintained rules excluded. Revision: 7ede9c641c67d03fed5df54613f14e3d999a8716. Raw findings: . Counted findings: .
Source and licence
- Repository
- https://github.com/mbfinotti/advertising-skills
- Pinned skill file
- View source at revision
- Revision
- 7ede9c641c67d03fed5df54613f14e3d999a8716
- Package hash
- sha256:98ecf49082b05dc40d118aa3c868f77abd4cb70bb4829c0a3e8bffd936f8659f
- Licence
- MIT