ad-attribution-gap

Quantify and explain the discrepancy between ad platform reporting.

What this skill does for you

Quantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM or order system), classifying every unit of the gap as timing, definitional, or unexplained residual. Use whenever the user says the numbers don't match, that the platform reports more conversions or revenue than the CRM or order system, or mentions cross-platform reconciliation, double-counted conversions, an attribution discrepancy, or asks whether a reporting gap is normal - even if they never say 'attribution'. Covers B2B (CRM-anchored) and B2C/ecommerce (order-system-anchored). Do NOT use to fix broken or missing tracking - use mbfinotti/advertising-skills@ad-conversion-tracking instead.

Quoted from the skill description in the pinned source

Who made it

Publishermbfinotti

Repositoryadvertising-skills

Installs818as of Sep 27, 2026

Use it with Edge

Set up Edge for me: read getedge.cc/SKILL.md and follow it. Then use Edge to load the ad-attribution-gap skill from mbfinotti/advertising-skills.

Paste it into Claude, ChatGPT, Codex or Cursor.

Or read the skill source first.

Security evidence

Security state at 2026-09-30: reviewed. State definitions. This records static evidence for this revision; live load eligibility is checked again.

3 static scans, 0 counted findings. The listed scanners recorded the results shown for this package revision.

Scanner	Date	Result
Edge static checks	2026-09-27	Pass
Cisco skill-scanner	2026-09-27	Pass
Semgrep Edge rules	2026-09-27	Pass

Static scans check the code, not how well the skill works.

Scanner scope, raw findings and mirrored provider records

Edge static checks (Edge-run): edge-static/1.0.1. Scope: Static patterns for remote execution, credentials with network sends, obfuscation, prompt overrides, hidden Unicode, binaries and persistence. Revision: 7ede9c641c67d03fed5df54613f14e3d999a8716. Raw findings: . Counted findings: .

Cisco skill-scanner (Edge-run): cisco-skill-scanner/2.1.0. Scope: Local static, YARA, pipeline and behavioral analyzers; no LLM or AI Defense analysis. Revision: 7ede9c641c67d03fed5df54613f14e3d999a8716. Raw findings: . Counted findings: .

Semgrep Edge rules (Edge-run): semgrep/1.178.0+edge-rules.c15016a36fd3+offline-v1. Scope: Six Edge-authored static rules with Semgrep CE; offline execution and metrics disabled. Semgrep-maintained rules excluded. Revision: 7ede9c641c67d03fed5df54613f14e3d999a8716. Raw findings: . Counted findings: .

Source and licence

Repository: https://github.com/mbfinotti/advertising-skills
Pinned skill file: View source at revision
Revision: 7ede9c641c67d03fed5df54613f14e3d999a8716
Package hash: sha256:c0b75c70e2f0d23aec9e0f2ce97fd0922b74d2bfc0e432d697ec2ec984cf0975
Licence: MIT