What worked, with the number behind each claim
"Reach and reactions pull apart in this file: stories and bold claims travel, launches and milestones get the response. Which to favour is the author's call."
- Reach
- Personal stories: 36% of top-50 impressions (n = 15)
- Reactions
- Launches: 1.59% engagement rate vs 0.80% median (n = 6, a hint)
- Concentration
- Top 50 posts = 50% of the year; one post = 6.2%
- Caveat
- The export lists only the top 50 posts