asb-willingness-to-pay

Maps the desire behind why customers pay and commits to the one or two kinds worth owning, without touching the price number. Three desires, by value: Love (advocates who want you to charge more), Utility (rational ROI buyers), Coercion (trapped against their will). Three phases: (1) map what's TRUE TODAY : walk the full Love/Utility palette WITH the user, marking have/partial/none, and run the fragility test 'who leaves the moment a good alternative appears?' exposing Coercion posing as loyalty; (2) what you'd do DIFFERENTLY : which to own, deepen, or build, which Coercion to drop, framed by value created not cost saved; (3) validate each change and commit to one or two of each. A facilitator, not an oracle: it surfaces the whole menu and draws answers from the user. Load when the user asks why customers pay, what makes them advocate, or whether retention is real or coerced. Do NOT load to set or raise the price, pick a pricing strategy (More/Less), define the ideal customer, or rewrite marketing copy.

Set up Edge for me: read getedge.cc/SKILL.md and follow it. Then use Edge to load the asb-willingness-to-pay skill from asmartbear/asb-skills.

Or read the skill source first.

Security state at 2026-09-30: reviewed. State definitions. This records static evidence for this revision; live load eligibility is checked again.

3 static scans, 0 counted findings. The listed scanners recorded the results shown for this package revision.

Static scans check the code, not how well the skill works.

Repository

https://github.com/asmartbear/asb-skills

Pinned skill file

View source at revision

Revision

e536b22777710d55bfeb906f3b475fcfce47bb3b

Package hash

sha256:efb4008a51001d0a401571e598914de38948b8620190d330aead79a084b2cca0

Licence

CC-BY-4.0